When this is the right service
Pick this when the company is winning, but the win rate depends on heroics:
- Pipeline is stalling and the team disagrees about why.
- Enterprise deals slip from quarter to quarter on the same stakeholder objections.
- Pilots convert into commercial deals at 30% or worse.
- A new CRO or PE-installed President needs the commercial engine to scale without doubling headcount.
- Marketing, sales, and customer teams are all working hard but not from the same playbook.
What you get
A deployed go-to-market system, built with your team and handed off as institutional capability — not a binder of slides.
- Three-role enterprise deal framework — business champion, economic buyer, functional owner. Stakeholder-specific messaging, qualification gates, and deal-review process.
- Sales enablement — playbooks, objection responses, discovery scripts, demo scripts, proof libraries.
- Marketing operations — segment definitions, campaign architecture, attribution logic, and the dashboards your team will actually open.
- Analytics & intelligence layer — opportunity health signals, pipeline forecasts, win/loss telemetry.
- Deal qualification logic — explicit gates that stop bad pipeline from clogging the engine.
- Operating cadence — weekly deal reviews, monthly pipeline reviews, quarterly business reviews.
Methodology
Four phases. Each phase ends in a working artifact your team can use, not a slide deck.
Phase 1 — Diagnose. We map how opportunities actually move today. Where deals slow. Which signals get ignored. Where judgment substitutes for data because the data isn't usable. Output: current-state map and an agreed architecture target.
Phase 2 — Architect. Shared segment definitions. Qualification logic. Visible performance metrics. Tools that let teams act without waiting for interpretation. Built with your sellers, not for them. Output: deal framework, dashboards, enablement assets.
Phase 3 — Deploy. Sequenced rollout: deal framework first, then enablement, then ops. Your team uses the system on live deals while we iterate. Output: at least one live deal closed using the new framework.
Phase 4 — Hand off. Operating cadence runs without us. Documented standard work. Independent measurement. Optional advisory check-ins post-handoff. Output: institutional capability your team owns.
Proof
- PE-backed services firm: 88% ROI vs. internal build, $550K saved, 50% faster time-to-value.
- Healthcare platform: enterprise deals compressed from 18 months to 6, 90% reduction in stalled opportunities.
- Healthcare platform: 5 enterprise expansions, 80% lift in pilot-to-deployment conversion.
- Healthcare AI: $12M+ in qualified pipeline accelerated through a unified multi-stakeholder narrative.
FAQ
Is this a SaaS product? No. It's a delivered consulting engagement. The "system" framing is about how we build it — with the rigor, documentation, and user-testing of a real product, not the looseness of a typical strategy project.
How is this different from hiring a RevOps leader? A new RevOps leader spends most of their first year ramping and scoping before shipping a similar system. We deliver in a fraction of that time, build it with your team, and hand off institutional capability. The case study above quantifies this at 88% ROI vs. internal build, $550K saved.
What CRM / tools do you work with? We're CRM-agnostic. Most engagements run on Salesforce, HubSpot, or Pipedrive. We don't sell software — we build the operating system that runs on yours.
Do we need Product Growth first? Sometimes. If your strategy is clear and the bottleneck is execution, start here. If your team can't agree on ICP or value prop, Product Growth goes first.