An Integrated Approach to Product Strategy
Updated: Dec 13, 2019
“Strategy is an explicit set of choices made — to do something and to not do some other things”
Building a strategy is complex; strategy professionals dedicate their entire lives on learning and building strategies. With every product management role, and with the successes & failures, I continue to learn newer aspects of product strategy.
The strategy gurus like Porter said that strategy is a relatively new field. So is software product management, which has been around for less than 50 years. The two combined presents fairly interesting challenges to the product managers/leaders (PM).
As I researched and discussed on the topic for years, almost 90% of discussions and blogs I came across fall into several of these pitfalls:
Product or corporate vision is not strategy
Vision is a component of strategy but doesn’t provide the choices a PM must recommend and the organization must make.
Roadmap is not strategy
A well-aligned roadmap within an organization is definitely a key component on how the product strategy will be executed but is not the product strategy.
Best practices or Agile is not strategy
Following the best methodologies and practices are important to be successful during execution but are not strategy.