What is Growth Marketing?

 

​Growth marketing is a powerful concept to attract, nurture, acquire, and retain customers to grow the business. Unlike traditional marketing that is rooted in either brand marketing or performance marketing, growth marketing takes a customer-focused approach that is business model specific, cross-functional, and data-driven. 

Growth marketing became a core capability with the sophistication of the marketing tech tools through which successful growth marketers combine creativity with data-driven marketing processes. Growth marketing typically leverages experimentation or A/B testing to validate high marketing ROI strategies like content marketing, influencer marketing, or social media marketing. Growth marketing may cover a broad spectrum of marketing tactics including data-driven email marketing, SEO, creative copies, onboarding, referrals, etc. to be able to measure every aspect of a customer’s experience. The insights gained from these strategies and processes are quickly implemented to achieve repeatable and sustainable growth.

In the first few years of digital marketing, starting with programmatic and search engine marketing (SEO, SEM) and then with social media, traditional marketing teams typically planned their budgets to apply the traditional funnel approach of awareness, nurturing, and conversion. Whereas, advanced marketing channels like Google, Facebook, etc. provide hundreds and thousands of data points and metrics to target & acquire customers. In addition, specific tools provide customer-product experience data points, attribution, and marketing performance measurements. Leveraging these data points, growth marketers scale cross-channel customer acquisition, orchestrate customer journeys, and deliver repeatable results through loyalty, subscriptions, and/or referral programs. 

Another major industry development has been the focus on first-party data and consent-based marketing (with the rollout of regulations like GDPR and CCPA). With the customer-focused approach of successful growth marketers, they offer value through each customer’s interaction with the brand and/or the product. This motivates customers to provide consent for further communication and build a long-lasting relationship.

"StatsLateral team added great value to our growth strategy through new product innovation, customer focus, and transparency.  StatsLateral has a deep understanding of the ad-tech, mar-tech, and CRM/customer data. They delivered a differentiated SaaS product fast and cost-effectively. StatsLateral's approach of integrated strategy helped with our product launch, go-to-market, and revenue growth.                                                        

-- Anthony Yam, SVP of Product at Flashtalking

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Why StatsLateral?

We work hard to create a partnership based on success and apply our core values to each client engagement:

  • We have in-depth expertise covering the breadth and depth of the marketing, CRM, and growth ecosystems.

  • Our people have delivered success as C-level mar-tech and ad-tech executives, product strategists & managers, and growth marketers.

  • We have partnered and worked closely in the industry with both dominant players like Facebook, Google, Salesforce, etc., and with new AI startups that provide innovative machine learning-powered emails, and content/copies, etc.

  • We have been part of tech startups, top strategy consulting teams, and engineering and data science teams to build innovative software.

We apply our unique skill-set to understand the breadth of 7000+ mar-tech solutions and provide depth of customer journeys and experience management for business success. 

Our clients drive these benefits from our approach:

  • Applying our expertise to truly understand a problem and provide a strategic solution

  • Fully transparent pricing based on the impact our consultants generate and low-cost alternatives just like we will do for our own business

Our Core Values

  • Customer success: We do not declare victory without customer success
     

  • Complete ownership: We are responsible for every success and failure. Period.
     

  • Simplify: We find ways to explain it to a 4th grader and to a granny
     

  • Fast & Scrappy: We believe speedy and low-cost innovations are secret to growth
     

  • Measurable: If we can’t measure, we won’t do it (or recommend doing it)