Expertise

We add the most value to the companies that have the product-market fit and are on a path to scale.

 

We have delivered success in product management, data science/analytics, mar-tech and ad-tech stacks, CRM data and tools, and engineering.

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Our areas of focus are:

Growth Marketing - Scaling Acquisition: Reduce CAC, Increase Conversion and ROI

  • Deploying the full power of the (ad-tech) platforms Facebook, Google, or LinkedIn, etc. through targeting, personalization, attribution, and analytics

  • Making marketing decisions based on product-user behavior, CRM/customer data, etc. across the entire customer lifecycle

  • Scaling organic channels (mar-tech) such as Emails, Organic Search, Social Media, Mobile Texts, Chats, etc. for acquisition

  • Test and scale go-to-market, market positioning & differentiation, and segmentation & personalization

Growth marketing needs to focus on multiple marketing capabilities (Acquisition, Activation, Retention, and Re-targeting) across the entire customer lifecycle

 

Growth marketing requires finding the right fit of acquisition channels based on your product to channel fit, business model, and channel characteristics

 

Product Led Growth: Reduce CAC, Churn (Increase Retention) and Increase Revenue, ARPU

  • Creating a product strategy to achieve networked effects and viral growth within product experiences

  • Designing product experiences to achieve growth objectives to acquire and retain customers

  • Integrating customer/user journeys to the entire customer lifecycle to generate customer insights

  • Transforming data and mar-tech stack into internal product

 

Increase Retention: Reduce Churn, Increase LTV

  • Find ways to reduce churn or achieve negative churn (measured $) to maximize LTV

  • Jumpstart word of mouth and viral marketing for acquisition through higher retention and customer advocacy

  • Transform CRM and customer data into learning and products to supercharge the performance of sales, marketing, and product teams

  • Create a scalable approach for new customer activation, retention and re-targeting through personalization

 

New Products: Increase ARPU/ACV, Revenue, LTV

  • Innovate new products that improve retention (measured in $) and ARPU to deliver strategic growth objectives of increased LTV

  • Creating product experiments to test growth assumptions and elevate thinking across the organization

  • Implement data-driven product-market fit across customer segments and influence customer journeys