Expertise
We add the most value to the companies that have the product-market fit and are on a path to scale.
We have delivered success in product management, data science/analytics, mar-tech and ad-tech stacks, CRM data and tools, and engineering.
Our areas of focus are:
Growth Marketing - Scaling Acquisition: Reduce CAC, Increase Conversion and ROI
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Deploying the full power of the (ad-tech) platforms Facebook, Google, or LinkedIn, etc. through targeting, personalization, attribution, and analytics
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Making marketing decisions based on product-user behavior, CRM/customer data, etc. across the entire customer lifecycle
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Scaling organic channels (mar-tech) such as Emails, Organic Search, Social Media, Mobile Texts, Chats, etc. for acquisition
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Test and scale go-to-market, market positioning & differentiation, and segmentation & personalization
Growth marketing needs to focus on multiple marketing capabilities (Acquisition, Activation, Retention, and Re-targeting) across the entire customer lifecycle

Growth marketing requires finding the right fit of acquisition channels based on your product to channel fit, business model, and channel characteristics
Product Led Growth: Reduce CAC, Churn (Increase Retention) and Increase Revenue, ARPU
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Creating a product strategy to achieve networked effects and viral growth within product experiences
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Designing product experiences to achieve growth objectives to acquire and retain customers
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Integrating customer/user journeys to the entire customer lifecycle to generate customer insights
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Transforming data and mar-tech stack into internal product
Increase Retention: Reduce Churn, Increase LTV
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Find ways to reduce churn or achieve negative churn (measured $) to maximize LTV
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Jumpstart word of mouth and viral marketing for acquisition through higher retention and customer advocacy
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Transform CRM and customer data into learning and products to supercharge the performance of sales, marketing, and product teams
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Create a scalable approach for new customer activation, retention and re-targeting through personalization
New Products: Increase ARPU/ACV, Revenue, LTV
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Innovate new products that improve retention (measured in $) and ARPU to deliver strategic growth objectives of increased LTV
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Creating product experiments to test growth assumptions and elevate thinking across the organization
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Implement data-driven product-market fit across customer segments and influence customer journeys